Leanin' Tree Boosts Client Satisfaction through Improved Data Management

Sacramento, CA — April 9, 2008 — Greeting card company Leanin' Tree has seen improved customer satisfaction after implementing a data management solution from Software Labs, the solution provider has announced.

Leanin' Tree has implemented Software Labs' xFusion Studio solution, which transfers critical data every hour from SAP CRM to the more nimble and scalable SQL Server environment, as well as non-time-sensitive data every evening.

"We had major bottlenecks in our internal order systems and were searching for a solution to improve our order response times," explained Susanne Powers, IT director for Leanin' Tree. "After reviewing all the leading solutions, xFusion Studio prevailed as the solution for improving order efficiency."

Powers said that the xFusion Studio solution designed for Leanin' Tree has enabled the company to more rapidly respond to its customers' requests for products, resulting in improved customer satisfaction and increased sales.

Software Labs said that the xFusion Studio system was delivered at a much lower cost than any other data integration solution and provides significant and ongoing business benefits, including decreased order entry times, reliable data warehousing and scalable data solutions.

Other benefits that Software Labs highlights include rapid deployment, improved data visibility, reduced risks, and data movement with accuracy and high quality.

"As an industry leader and innovator, Leanin' Tree must consistently meet the increasing challenge of serving a global customer base," said Pradeep Tapadiya, president and CEO for Software Labs. "By choosing the Software Labs solution, Leanin' Tree made a strategic investment in service to enhance customer loyalty and maintain market leadership."